I was always that girl who was good at makeup. Despite growing up in a repurposed chicken coop, my heart longed for lipgloss and anything bright and sparkly. My upbringing was true to the Back-to-the-Land movement and I was fortunate to have conscious and progressive parents when it came to nutrition and personal care products.

This upbringing, combined with my budding interest in beauty, planted the seed for what is now Mendocino Beauty. I returned to Mendocino and, after living on Maui and working for the Kapalua Golf Club, I re-embarked in my career in hospitality with a 10-year stay at the renowned Cafe Beaujolais as an Assistant Manager and server. I decided to take the plunge and combine my background in service with my passion for creating beauty.

In 2003 I attended Le Melange Academy in the heart of Napa Valley, received advanced training in microdermabrasion and LED light therapy, and attained my state licensed Esthetician Certificate. I opened my practice in 2004 and continue to be inspired and passionate about my work.

Makeup will always be my first love and I have training in Airbrush as well as an Advanced Bridal Certificate from Fred Segal Beauty. Cosmetic chemistry and advanced facial treatments have also captured my heart. I have been fortunate to establish relationships with two of the top FDA approved cosmetic labs in the country. What this means to you is that you are getting the highest quality, pharmaceutical grade, active ingredients on the market today. The money you spend is not on a product that is 90% marketing and water.

One of these labs, Le Mieux Cosmetics, also provides me with continuing education. I receive yearly Facial Meridian Point Training that works in conjunction with their scientifically superior products to create the ultimate in skin rejuvenation.

Creating possibilities out of the raw ingredients is a miracle to me. Showing a woman a tip or trick she can do to change her outlook on her life and boost her self-esteem is my absolute passion. The village of Mendocino on the North Coast of California has been an inspiration to me in the way that its raw beauty can be enjoyed just the way it is or adorned with gardens and unique, creative architecture.

One of my clients came to see me wearing camouflage rainboots with a giant gemstone ring, and I thought to myself – “this is the essence of Mendocino Beauty.” Not having to fit into a certain style or trend. Being comfortable and expressing your personality through accessories and cosmetics as glamorous or as completely natural as you wish. Always striving for healthy habits and attitudes.Treating your body with integrity and using only the best in natural and ethically produced products and foods.

I look forward to sharing my passion, training and the evolution of Mendocino Beauty with you as a partner to facilitate and create life enhancing beauty experiences.

My Best, Amy Wall