Holiday Bazaar

SAVE THE DATE!

Second Saturday, December 8th from 5-8

This year we are doing a synergistic sale with many of the wonderful artists and craftswomen that we are blessed to know.

Not your average craft fair, this event will be a stunning collaboration of very special, one of kind, treasures.

We will offer complimentary gift wrap and  of course yummy eats and drinks.

I can’t think of a better way to kick of your Holiday shopping than with heartfelt, locally made items that will amaze and delight any recipient, especially you!

The lineup will be announced soon…

In the meantime, here are a few sneak peek images of what we will be offering this very special night…

 

 

 

 

 

Winter Hours

Winter Hours!

 

 

 

 

 

 

 

Winter is a time to celebrate and appreciate the family and friends in our lives…

We are so appreciative of  you, our clients, and hope you know how much we adore you!

Our Bridal Season is over and our rhythm at the office has slowed down a bit. We have decided to have our office be by appointment only for the winter hours, except for Friday which you can still walk in from 11-4.

Please message us Here or call us if you would like to pick up products on a day other than Friday.

We will be happy to set them out for you! Most of you have your billing information on file, and if you don’t, ask us to set that up to make your product pick up easy!

Consultations are always the best idea if you have questions or need some personalized advice. They are complimentary!

Book one here  

 

Love,

Amy

New Treatment: PhotoFacial at Mendocino Beauty

We’ve all been there. It’s 10 p.m., you’ve just finished brushing your teeth and washing your face, now you’re staring into the mirror, scrutinizing your skin. Where did those fine lines come from? What’s the deal with this redness? And these pores! What is up with these pores? Then you break the spell, go to bed and  think “Well I guess them’s the breaks kid.” Perhaps you’ve thought about getting treatments for these imperfections- which by the way, all of us possess in some form or another- but then the idea of inconveniencing yourself by going out of town or paying exorbitant fees makes you feel a little vain or frivolous. So you learn to live with these lines and dots, but underneath it all you wish you didn’t have to rely on foundation and concealer so much.

Mendocino Beauty is pleased to announce that we now offer state of the art PhotoFacial treatments.

These gentle sessions, which use the combined effects of light and heat energy (LHE),  are the first step in helping you put your best skin forward. This machine emits gentle pulses of light and heat to trigger an immune response in the skin, which leads to increased fibroblast production and new collagen formation. In other words, new skin! The treatment also opens the pores, allowing for enhanced absorption of serums and creams.

This unique technology will give you smooth creamy skin with reduced pore size, evened out texture and even correct discoloration. What’s great about this gentle treatment is that afterwards you won’t experience any redness or need for down time. People have experienced benefits from just one treatment, but for maximum results a series of 8 treatments, done twice weekly, is recommended.

Photo Facial: $100

Add-on to Custom Blended Facial: $50

Series of Eight: $600

To book a photofacial appointment with Amy or Danielle follow this link:

Book an Appointment

Below are some before and after examples of people who have been treated with PhotoFacial technology (photos courtesy of Real Transformation Center):

Go Real or Go Home: The Importance of Choosing Food Sourced Supplements Over Synthetics-By Jake Petrykowski

By now, most of us realize that dietary supplements are no longer a luxury item. They are mandatory for achieving and maintaining optimal health. What most people might not know, however, is that if they are taking  supplements whose nutrients are derived from synthetic sources, they’d do better to just dump them down the drain, as that’s where they’re headed anyhow. Our bodies are not designed to recognize synthetic nutrients. Thus most of what’s in your typical multivitamin passes through the body unutilized. What’s worse is that these synthetic nutrients put a toxic strain on your liver and kidneys. A Harvard study of over 22,000 Physicians reported no benefit to synthetic vitamins while other studies report toxicity and serious side effects (1)

Have you ever heard someone say that taking vitamins upsets their stomach? Synthetic nutrients are often sourced from petroleum and charcoal tar derivatives. It makes sense that petroleum and charcoal would upset someone’s stomach, as these are not food. Charcoal and petroleum are all well and good if you were looking for products for your vehicle or your barbeque but if you care about your kidneys, liver and gall bladder this is bad news. These toxic synthetics can’t be used by our cells but they may do damage. Our cells are designed to take in nutrients from food, not from synthetic chemicals. In addition, some research is indicating that synthetic vitamins may actually cause nutritional deficiencies! One such study was printed in the Journal of the American Medical Association (February 2007).[2] The study found an increased death risk when synthetic vitamins were taken with the hope of improving health or preventing nutritional deficiencies.

As consumers become more aware of the dangers of synthetic vitamins and nutrients, supplement companies are starting to add “whole food” components to their supplements. “Whole food” and “natural” claims can be very misleading. According to the Organic Consumers Association, “90% or more of the vitamins and supplements now on the market labeled as ‘natural’ or ‘food based’ are spiked with synthetic chemicals.” When you are reading a supplement label be sure that there is a food and/or plant source listed for each nutrient. If a nutrient has no source listed on is label, it  is likely synthetic.

For over a century commercial farming practices in the U.S. and world wide, have depleted the Earth’s topsoil, which is how a plant sources the trace minerals and elements necessary for providing a complete nutritional profile. “Two peaches would have supplied the current Recommended Daily Allowance for vitamin A for adult Women in 1951. Today, a woman would have to eat almost 53 peaches to meet her daily requirements”[3] What’s worse is even if that woman were to eat those 53 peaches in one day, chances are they were pickedgreen from the tree and then gassed to look ripe in the truck on the way to the grocery store. It is during the last 48-72 hours of a plant’s complete growth cycle that a comprehensive phytonutrient profile is created within the finished product (i.e what gets harvested). This is the definition of vine ripened food and it is how fruits and vegetables are meant to be eaten. Unfortunately most of us do not have access to vine-ripened fruits and vegetables on a day- to-day basis.

Eating local, organic produce is a huge step in the right direction. The USDA is currently suggesting that we eat an average of 11 servings of fresh produce each day. Who really eats 330 servings of fruits and veggies per month? The fact is micronutrients are so critical to our health and wellness we can’t leave actually getting them in our diet up to chance. We must supplement and we must supplement only with products that source real food nutrients at nutritionally effective, standardized levels.

It is my professional mission in life to inform and empower as many people as possible about the drastic difference between synthetic and truly whole food sourced nutrients. The fact that synthetic supplements actually cause nutrient depletion is a frightening one. Millions of people each day faithfully take products they have been lead to believe will help increase their wellness when sadly they are robbing their bodies of critical nutrients. I never tire of the calls, texts and emails I get from my clients once they have felt the nourishing power of nutrition that way nature intended. We simply can’t do better until we know better. Knowledge isn’t power.  Knowledge and organized action is power.

[1] The truth about whole food versus synthetic USP vitamins and minerals-Dr. Paul Yannick 2006

[2] Journal of American Medical Association 2/2007

[3] .” Dr. Steve Nugent, from “The Missing Nutrients”, Alethia, Corp. 2007

Embracing Our Imperfections

“ When my daughter was young her favorite doll was a Raggedy Ann and she fell asleep each night rubbing her nose against the doll’s cloth face. Over time the face became threadbare and the cotton stuffing bulged from the splits in the fabric. The painted features faded. One day I suggested that it might be time to replace the Raggedy Ann with a newer version. My daughter was horrified. ‘ If I had an accident and my face got ruined would you get a new girl? I love her how she is.’ My child’s wisdom humbled me. We did ‘fix’ the precious doll with masking tape and an indelible magic marker. So Raggedy Ann stayed beautifully imperfect.” This story, by Annie Dillard, poignantly illustrates how we assess beauty primarily from the surface.

As we approach middle-age,we often view ourselves through a glass darkly, concentrating on our imperfections. Each of us is her own worst critic.In my years as a clinical hypnotherapist, I have worked with hundreds of women, each shackledby her inner critic, who keeps her imprisoned inside a limited version of herself. Part of the reason is that we are bombarded with advertising images that reinforce unrealistic, unhealthy perceptions of beauty and perfection.

The women who are portrayed in these ads are photoshopped so much that even iconic 1990′s Supermodel Cindy Crawford, says,“ I wish I was Cindy Crawford.”

Hypnosis can be a more effective tool for the realization of a woman’s singular beauty than any other item in her make-up kit. This is because hypnosis finally tranquilizes that incessant critical voice inside. To explain what I mean, let me tell you a story:

Once upon a time… there was a baby girl who, because she was born prematurely, had a coat of dark fur over her whole body. The first thing her mother said was, “ Oh, she’s so ugly. I don’t want her. She looks like a monkey.” That became the family story. To everyone else it was funny. But as that girl grew up she couldn’t shake the idea that she was unwanted because of her looks. No matter how much she tried consciously to change that belief, it didn’t work. Even when someone paid her a compliment, her critical voice would chime in, “Well, you managed to fool somebody else, but we know the truth don’t we, you’re really ugly.” And that’s what she believed. Until one day…she had a powerful hypnosis session that changed her life. In that session her critical voice was silenced and her inner wisdom (unconditional acceptance) was accessed, so she finally loved herself.

As you may have already guessed this is my story. This quality of self-awareness has continued to unfold. Because hypnotherapy granted me the truest sense of my inviolate lovability, I was inspired to enter this field of work, in order to make this quality of transformation available to others; to celebrate our own unique beauty, as well as the beauty around us; and to remember to be as compassionate to ourselves as we are to others.

In zen there is a philosophy known as wabi-sabi which espouses the idea that imperfection is a necessary part of anything beautiful. According to this school of thought, a so called “flaw” is revered as an integral part of anything which is aesthetically arresting.

You are an original. There never was, is not now, nor will there ever be anyone precisely like you. Honor that uniqueness.  Marianne Williamson says,”Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, ‘Who am I to be brilliant, gorgeous, talented, fabulous?’ Actually, who are you not to be? Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory that is within us. It’s not just in some of us; it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”

There will never be a better time than now to reteach yourself your own loveliness. There will never be a better time than now to embrace your beautiful imperfections, like the well-loved Raggedy Ann doll.

Alena Guest is a Clinical Hypnotherapist with a private practice in Mendocino and she is on staff at the Mendocino Coast District Hospital. Alena is currently working on a book on beauty; and she will be starting a group addressing the subject of Graceful Aging, (From the Inside Out) beginning February 28th. Space is limited. For more information contact her at: alenag@mcn.org ; or call: (707) 937-3072; www.alenaguesthypnotherapy.com

Be sure to contact her, if you’d like to be notified about upcoming events such as: presentations, lectures, groups, radio interviews and publications.

Get that Winter Glow with an Organic Spray Tan!

FAQ About Sunless Tanning:

Q. What is in a spray tan that makes the skin turn color?
A. The active ingredient is DHA, a three-carbon sugar that interacts with the outermost layer of skin to produce a natural-looking color similar to the sun’s effect, but with no damage.

Q. Does a spray tan provide UV protection?
A. No! You must still use a broad spectrum UVA/UVB sun protection cream every few hours when in the direct sun.

Q. How long does the color last?
A. Your sunless tan will last 7 to 10 days depending on how you maintain it and how long your skin takes to naturally slough off. For best results exfoliate thoroughly before the service and moisturize often afterwards.

Contact Danielle Frey for questions at 937-9977

Holiday Reflections

Hello clients and friends,

Wow! What a great year this has been! As we wind down 2010, I am reflective of all we have been through and accomplished. We welcomed a new esthetician, Danielle, and we opened our arms and doors to the incredible Mantras Salon. We have new treatments, new equipment and new products. All of which have the sole intention of bringing you a greater sense of beauty and self. I can’t wait to see what the new year will bring us and I am grateful to each and every person who has been with me on this journey. Listed below are our holiday specials and events. We look forward to being a part of your winter festivities.

Best ~Amy

Holiday Gala and Sale!
Second Saturday, December 11th is our Holiday Gala and Sale!
In conjunction with Mantras, join us from 5 – 8 pm for a Bamboo Lingerie trunk show with Manuka Sanyal along with handmade chocolates by Joyce Schuerman and a Gift Basket raffle.

A one day only gift card special will also be available. For every facial certificate that is purchased, a $35 credit will be issued to the purchaser! Yes, it is better to give and receive!

Mantras will have specials on kits for everyone from your curly haired best friend, to the special man in your life and even man’s best Friend.

Holiday Specials

• Pomegranate Facial Special- $75
• Holiday Eyes – A brow wax, lash (or brow) tint, a hydrating eye treatment and a tube of Blinc mascara- $50
• Buy 3 get one FREE!! – Facials and Peels
• Organic Spray Tan Packages- $30 (regularly $45) or buy four @$30 and get one free

The New Face of Mendocino Beauty — Who’s That Girl?

Danielle Frey, Mendocino Beauty’s Newest Face
I am pleased to introduce the newest face of Mendocino Beauty, Danielle Frey. Enjoy these stunning photos of her on our beautiful coast by photographer Todd Cinnamon.

~Amy

Danielle’s Background
Danielle was born and raised on the Mendocino Coast. She started her career in skin care in 2006 in San Diego. She began working with Aveda and soon became Lead Esthetician at one of San Diego’s Premier Eco Spas. She enjoys bringing out the beauty in all women while correcting the challenges we might have with our own skin. Danielle Frey’s training and education includes: aromatherapy, sensitive/acneic skin solutions, extractions, peels, waxing, eyebrow design, depilar hair removal system, special occasion and bridal makeup.

Organic Spray Tanning
Danielle is now pleased to offer Mendocino County’s only 100% organic spray tanning. Call for a consultation or appointment. Don’t forget her brow bar Tuesday-Thursday, 11- 4 pm. She is available for skin and waxing treatments on Friday’s and Saturday’s.

Peel Primer – All about Acids

What do you think of when you hear the word “chemical peel”?
Toxic chemicals? Burn agents? Drain cleaner?

In reality a chemical peel is one of the most effective ways to encourage cell turnover and lighten and brighten your skin. Peels are comprised of different acids, or chemicals, that are naturally occurring and are chosen for their different skin treating properties. The source of these chemicals is often surprising!

Glycolic: Sugar cane
Lactic: Sour milk
Salicylic: Willow bark
Retinoic: Vitamin A
Mandelic: Almonds
Malic: Apples
Tartaric Acid: Grapes

Some of the conditions a chemical peel can improve are:

• fine lines around the eyes and mouth
• wrinkles caused by sun damage and aging
• some types of acne
• mild acne scarring
• age spots, dark patches due to pregnancy, or hormonal birth control (Melasma)
• dull texture and color

Call me for a personal consultation, Fall and Winter are the perfect times to treat your skin with a chemical peel.

False Lashes Oh My!

False Lashes, who doesn’t love them? They make any makeup look more glamorous and the ability to make your eyes look bigger and flirtier is amazing.

Here are my quick and simple steps for applying false lashes on your own.

1. Pick your lash type: Individual or strip. If you choose a strip make sure you hold it against your eye to measure and then trim any excess off. I always trim from the inside (shortest lashes) so that the long flirty edges stay intact.
2. Lash glue: It comes in clear, white or black. Sometimes the lashes you buy will have some glue included. If you have a choice, buy black. With the white glue you will have to wait to dry and turn clear and the clear is very runny and needs to set up a bit before you apply the lashes. Apply a bit to the underside of your arm and wait 10 minutes to see if there is any reaction.
3. BIG TIP: Put a mirror on the counter so you can look down at yourself and see your lashline clearly!!
4. Apply a thin line of glue to the back of your non-dominant hand. Wash well when finished!
5. Strip: Drag the strip gently through the glue so that a thin line coats the base of the lash. Wave in the air a few times (makes glue a little tacky and it won’t slide around as much). Looking down into the mirror, press the lash evenly to your natural lash line. Repeat.
   Individual lashes: Use the method above except using tweezers or your fingers, pick up a cluster of individual lashes and drag the knotted base through a little glue. Drag through your natural lash line and then settle the knot into the base of your lash line. Use varying lengths for a natural look, concentrating the longest ones on the outside edge.
6. Fill in lashline with a black liner.
7. Apply mascara while holding the back of the lashes firmly against a finger so that they don’t come loose with the motion of the mascara wand.
8. Enjoy the compliments!!
9. Removing false eyelashes:  Using lash glue remover or just a gentle cleanser remove gently, never pulling. If you have a strip, wash thoroughly and place back in box. They can be reused several times.

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