Coastal Chic with Amy Wall
A beauty blog with fresh insights, tips and inspiration
Mendocino Dream Wedding Giveaway
Anyone want a free dream wedding in Mendocino?
We are participating in Mendocino County Lover’s Sweepstakes this year. One of the grand prizes in the sweepstakes is a Mendocino Coast Dream Wedding which includes a wedding planner, a wedding ring, a floral arrangement, a caterer, the use of the Mendocino Botanical Gardens and a bridal makeover party by us!
Peel Party!
Join us for our inaugural Peel Party, October 13th from 3-6 pm.
October is the perfect time to turn over Summer’s damage and refresh your beautiful face!
Fine lines, discolorations and tone will soften and improve with one of our state-of-the-art, non wounding, fruit and enzyme chemical peels.
We are excited to welcome a special guest artist, Roni Parish, the Peel Queen of the greater Sacramento area.
Roni will join Amy, Danielle and Nicole in a one day only Peel extravaganza!
We will be offering one layer and two layer peels starting at $45.
All home care products will be available for 10% off.
Space is very limited so call or email today!

Peel Queen, Roni Parish is certified in PCA, Image, and Vivant chemical peels and uses out of the box techniques for achieving the best results with little to no down time.
Bridal Eye Makeup- Do’s & Don’ts!
It’s wedding season and I thought I would share a few of my bridal eye makeup tips. Marinella Brey helped me with this too!
The lovely “do” model pictured here is our beauty co-ordinator, Samantha Horn. This was a practice run, as Sam will be getting married this September. We are all having a ball practicing our favorite looks on her. The makeup was done by one of our wonderful makeup artists, Lois-Anne Hubbard.
Have fun with the tips below but most importantly remember, your heart shines from your eyes, and that’s what your groom will be seeing!
~Amy
Do
- wear plums and browns
- wear more makeup than you would ordinarily
- wear individual lashes
- exaggerate your contours
- wear water resistant mascara
- groom and color in your brows
You can find more wedding makeup inspiration and instructions on this Pretty Blog post. Or send us an email or give us a call at 707-937-9977 to set up a wedding makeup consultation or lesson for your big day!
Don’t
- over bronze
- over highlight your face
- line your waterline with black
- experiment with color
- wear a strip lash
- wear a loud lipstick that feathers
- Pay too much attention to tips, you know what looks best on you!
A Farmhouse Wedding in Mendocino, California

We loved doing the makeup and hair for this farmhouse wedding shoot and are so thrilled to see it featured this week in Green Wedding Shoes! Karin Kamb of Clever Girl Consulting is a Mendocino native, like us, and knows exactly how to feature all that is special about this area. Edyta Szyszlo Photography made everyone look extra beautiful, as you can see from this pictures. Here’s the shoot.
Bayliss Botanicals

Friends from my National Aesthetic Spa Network (NASN) meeting at the Bayliss Ranch to watch a distillation of lavender.
My idea of Heaven? Being surrounded by beauty, brains and unlimited possibilities. That just where I went when I visited Bayliss Ranch last week. Donna Bayliss has been a client and friend for many years and she invited me and a group of my esthetician friends for a visit to a harvest and distillation of her organic lavender. The best description of this wonderful woman comes from her website: “For more than 20 years, Donna Bayliss has been a staunch advocate of organic and sustainable agriculture. Considered the matriarch of certified organic botanicals and their use in personal care and cosmetic products, she has been at the forefront in creating and adopting organic certifications, opening up new domestic and international markets for agricultural products and fostering cross-cultural/international cooperation.”
Donna’s lavender products are the purest I’ve ever seen or experienced. We’re hoping to bring them to the Mendocino Beauty shop online and to the store soon. Stay tuned!
Sam’s Healing Hands: A Welcome to Our Newest Team Member
At Mendocino Beauty we are constantly evolving in order to bring you the best experience and as part of that journey we have added massage therapy to our repertoire.
Samantha was trained at The World School of Massage and Holistic Healing Arts in several healing modalities including: Swedish, Deep Tissue, Vibrational Healing and Lymphatic Drainage. She spent the last year working as a therapist in the SOMA district of San Francisco where she honed her skills as a body worker and deepened her passion for the work itself. Her love for the beautiful rugged Mendocino coast and the people that live here brought her to Mendocino Beauty. She believes that beauty radiates from within and begins with an inner sense of well being. She is motivated to help you facilitate that sense of well being in your body, mind and spirit.
Services:
Swedish: A massage that promotes muscle relaxation and detoxification.
60 minutes | $80 . 90 minutes| $110
Deep Tissue: Focused and thorough muscle work with attention given to specific areas of the body.
60 minutes | $90 . 90 minutes|$120
Sport Massage: Deep stretching is incorporated for muscle relief and injury prevention. Facilitate joint mobility and flush toxins from sore muscles.
60 minutes | $90 . 90 minute | $120
Lymphatic Drainage: A gentle massage which encourages the natural circulation of lymph through the body. Boosts immunity and promotes healthy circulation.
60 minutes | $90 . 90 minutes | $120
Massage Hours of Operation
Friday and Saturday 10am – 4pm
Schedule your appointment today – Call 707-937-9977 or visit our website in order to make an appointment.
We look forward to connecting with you!
Holiday Bazaar
SAVE THE DATE!
Second Saturday, December 8th from 5-8
This year we are doing a synergistic sale with many of the wonderful artists and craftswomen that we are blessed to know.
Not your average craft fair, this event will be a stunning collaboration of very special, one of kind, treasures.
We will offer complimentary gift wrap and of course yummy eats and drinks.
I can’t think of a better way to kick of your Holiday shopping than with heartfelt, locally made items that will amaze and delight any recipient, especially you!
The lineup will be announced soon…
In the meantime, here are a few sneak peek images of what we will be offering this very special night…
Winter Hours
Winter Hours!
Winter is a time to celebrate and appreciate the family and friends in our lives…
We are so appreciative of you, our clients, and hope you know how much we adore you!
Our Bridal Season is over and our rhythm at the office has slowed down a bit. We have decided to have our office be by appointment only for the winter hours, except for Friday which you can still walk in from 11-4.
Please message us Here or call us if you would like to pick up products on a day other than Friday.
We will be happy to set them out for you! Most of you have your billing information on file, and if you don’t, ask us to set that up to make your product pick up easy!
Consultations are always the best idea if you have questions or need some personalized advice. They are complimentary!
Love,
Amy
New Treatment: PhotoFacial at Mendocino Beauty
We’ve all been there. It’s 10 p.m., you’ve just finished brushing your teeth and washing your face, now you’re staring into the mirror, scrutinizing your skin. Where did those fine lines come from? What’s the deal with this redness? And these pores! What is up with these pores? Then you break the spell, go to bed and think “Well I guess them’s the breaks kid.” Perhaps you’ve thought about getting treatments for these imperfections- which by the way, all of us possess in some form or another- but then the idea of inconveniencing yourself by going out of town or paying exorbitant fees makes you feel a little vain or frivolous. So you learn to live with these lines and dots, but underneath it all you wish you didn’t have to rely on foundation and concealer so much.
Mendocino Beauty is pleased to announce that we now offer state of the art PhotoFacial treatments.

Using Photo Facial Technology, clients can expect to see a reduction in the appearance of fine lines, enlarged pores and discoloration.
These gentle sessions, which use the combined effects of light and heat energy (LHE), are the first step in helping you put your best skin forward. This machine emits gentle pulses of light and heat to trigger an immune response in the skin, which leads to increased fibroblast production and new collagen formation. In other words, new skin! The treatment also opens the pores, allowing for enhanced absorption of serums and creams.
This unique technology will give you smooth creamy skin with reduced pore size, evened out texture and even correct discoloration. What’s great about this gentle treatment is that afterwards you won’t experience any redness or need for down time. People have experienced benefits from just one treatment, but for maximum results a series of 8 treatments, done twice weekly, is recommended.
Photo Facial: $100
Add-on to Custom Blended Facial: $50
Series of Eight: $600
To book a photofacial appointment with Amy or Danielle follow this link:
Below are some before and after examples of people who have been treated with PhotoFacial technology (photos courtesy of Real Transformation Center):
Go Real or Go Home: The Importance of Choosing Food Sourced Supplements Over Synthetics-By Jake Petrykowski

Dietary supplements are no longer considered a luxury, but rather a crucial component for maintaining wellness.
By now, most of us realize that dietary supplements are no longer a luxury item. They are mandatory for achieving and maintaining optimal health. What most people might not know, however, is that if they are taking supplements whose nutrients are derived from synthetic sources, they’d do better to just dump them down the drain, as that’s where they’re headed anyhow. Our bodies are not designed to recognize synthetic nutrients. Thus most of what’s in your typical multivitamin passes through the body unutilized. What’s worse is that these synthetic nutrients put a toxic strain on your liver and kidneys. A Harvard study of over 22,000 Physicians reported no benefit to synthetic vitamins while other studies report toxicity and serious side effects (1)

Ever hear someone say multi-vitamins upset their stomach? That's probably because they are taking a multi whose components are largely synthetic. Plant based supplements don't cause stomach upset as our bodies recognize them as food.
Have you ever heard someone say that taking vitamins upsets their stomach? Synthetic nutrients are often sourced from petroleum and charcoal tar derivatives. It makes sense that petroleum and charcoal would upset someone’s stomach, as these are not food. Charcoal and petroleum are all well and good if you were looking for products for your vehicle or your barbeque but if you care about your kidneys, liver and gall bladder this is bad news. These toxic synthetics can’t be used by our cells but they may do damage. Our cells are designed to take in nutrients from food, not from synthetic chemicals. In addition, some research is indicating that synthetic vitamins may actually cause nutritional deficiencies! One such study was printed in the Journal of the American Medical Association (February 2007).[2] The study found an increased death risk when synthetic vitamins were taken with the hope of improving health or preventing nutritional deficiencies.

It is important to check the nutritional labels on dietary supplements to ensure that their elements are sourced from plants and food. Synthetic nutrients can do more harm to our bodies than good.
As consumers become more aware of the dangers of synthetic vitamins and nutrients, supplement companies are starting to add “whole food” components to their supplements. “Whole food” and “natural” claims can be very misleading. According to the Organic Consumers Association, “90% or more of the vitamins and supplements now on the market labeled as ‘natural’ or ‘food based’ are spiked with synthetic chemicals.” When you are reading a supplement label be sure that there is a food and/or plant source listed for each nutrient. If a nutrient has no source listed on is label, it is likely synthetic.

In 1951 a woman would have had to eat only two peaches to get her RDA of vitamin A. Due to unsustainable farming practices, the erosion of topsoil, and unripe harvesting practices, that same woman today would have to eat 53 peaches to get her RDA of vitamin A.
For over a century commercial farming practices in the U.S. and world wide, have depleted the Earth’s topsoil, which is how a plant sources the trace minerals and elements necessary for providing a complete nutritional profile. “Two peaches would have supplied the current Recommended Daily Allowance for vitamin A for adult Women in 1951. Today, a woman would have to eat almost 53 peaches to meet her daily requirements”[3] What’s worse is even if that woman were to eat those 53 peaches in one day, chances are they were pickedgreen from the tree and then gassed to look ripe in the truck on the way to the grocery store. It is during the last 48-72 hours of a plant’s complete growth cycle that a comprehensive phytonutrient profile is created within the finished product (i.e what gets harvested). This is the definition of vine ripened food and it is how fruits and vegetables are meant to be eaten. Unfortunately most of us do not have access to vine-ripened fruits and vegetables on a day- to-day basis.
Eating local, organic produce is a huge step in the right direction. The USDA is currently suggesting that we eat an average of 11 servings of fresh produce each day. Who really eats 330 servings of fruits and veggies per month? The fact is micronutrients are so critical to our health and wellness we can’t leave actually getting them in our diet up to chance. We must supplement and we must supplement only with products that source real food nutrients at nutritionally effective, standardized levels.
It is my professional mission in life to inform and empower as many people as possible about the drastic difference between synthetic and truly whole food sourced nutrients. The fact that synthetic supplements actually cause nutrient depletion is a frightening one. Millions of people each day faithfully take products they have been lead to believe will help increase their wellness when sadly they are robbing their bodies of critical nutrients. I never tire of the calls, texts and emails I get from my clients once they have felt the nourishing power of nutrition that way nature intended. We simply can’t do better until we know better. Knowledge isn’t power. Knowledge and organized action is power.

Jake Petrykowski is a Certified Glyconutritional Wellness Consultant (CGWN) with over 15 years of nutritional study and professional experience. He can be reached for consultations or questions at ceoinflipflops@gmail.com and initial consultations are always free.
[1] The truth about whole food versus synthetic USP vitamins and minerals-Dr. Paul Yannick 2006
[2] Journal of American Medical Association 2/2007
[3] .” Dr. Steve Nugent, from “The Missing Nutrients”, Alethia, Corp. 2007















